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Feb 01, 2020
Best times to post on social media
A question that we constantly get asked..."when is the best time to post on social media?"
Below is an industry guide that hootsuite has published in the past. We mostly agree with the information gathered but, warn that depending on the nature of the post, along with the target audience, these days and times could vary.
For example, a B2B (Business to Business) client of ours has the best success posting between 1 pm and 3 pm on Linkedin. On Friday the best time to post is 10:30 am.
Another example, a B2C (Business to Customer) client in the outdoor recreation industry, has the best success on postings that hit early Saturday morning or early evening throughout the week.
Facebook:
- The best time to post on Facebook for B2B is between 9 a.m. and 2 p.m. EST on Tuesday, Wednesday, or Thursday.
- The best time to post on Facebook is 12 p.m. EST on Monday, Tuesday, or Wednesday.
Linkedin:
- The best time to post on LinkedIn is 7:45 a.m., 10:45 a.m., 12:45 p.m., and 5:45 p.m. EST.
- The best day for B2B brands to post on LinkedIn is Wednesday (followed by Tuesday).
- The best days for B2C brands to post on LinkedIn are Monday and Wednesday.
Twitter:
- The best time to post on Twitter for B2B is between 9 a.m. and 4 p.m. EST on Monday or Thursday, with emphasis on the 11 a.m. to 1 p.m. EST window.
- The best time to post on Twitter for B2C is at 12 p.m. or 1 p.m. EST from Monday to Wednesday.
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